10 smart ways to use your personal branding photos (so they actually work for your business)

Written By Tabitha Arthur

If you’ve invested in personal branding photography, you want those images working hard for you - not sitting in a folder on your desktop waiting for “the right moment”, like your nana’s best dinnerware (but your photos won’t break).

The truth is: your photos are some of your most powerful business assets.

Used well, they help you show up confidently, be seen as the expert you are, and open doors to the opportunities you’re dreaming about - speaking gigs, media features, podcast interviews, collaborations, dream clients… all the good stuff.

Here are 10 smart, strategic, and genuinely doable ways to use your photos so they support your visibility every single week.


1. Refresh your profile photos everywhere

LinkedIn, Gmail, Zoom / Teams / Google Meet, Slack, Instagram, Facebook, WhatsApp, Circle - any platform where people see your face.
A strong, current portrait builds trust instantly.

2. Update your website with intention

Use a mix of portraits, action shots, and storytelling images to guide people through key pages:

  • Homepage hero image (make an impact! Plus you may want another photo further down as a brief intro to who you are)

  • About page (the most-read page on most websites!)

  • Services pages (Illustrate what you do and who you do it for - time to upgrade from those generic stock photos)

  • Contact page (often the last page someone visits before they reach out - or not. Here’s an opportunity to help people get one final impression of what it’s like to work with you!)

Your photos should make people feel like they already know you before they even reach out.

3. Strengthen your LinkedIn presence

Your photos can support all the places your ideal clients are looking:

  • Profile banner

  • Profile photo

  • Featured section

  • Articles and posts

  • Event promotions

  • Speaker announcements

Showing up consistently here is pure gold for consultants, leaders, specialists, and service-based pros (aka your people!).


4. Use them in thought leadership content

Every blog post, email newsletter, carousel, lead magnet, or speaking deck is stronger with a face.
People remember people - not just topics.

Use clean, simple portraits alongside your key ideas to create authority and warmth.

5. Level up your media kit + speaker profile

If you want PR opportunities, your photos need to be:
✔ Current
✔ Professional
✔ High-res
✔ Varied (headshots + personality-driven options)

Editors, podcasters, and event organisers LOVE having great images ready to go. It makes you an easy yes.

6. Elevate your proposals, pitch decks, and presentations

Including a professional image can instantly set the tone for credibility.
Your prospective clients want to see who they’re about to trust.

This is not time to be shy or humble - put your very best foot forward and stand out from your competition.
You is what will really help set you apart - no one else is You. Show that.


7. Show up effortlessly on social media

Instead of hunting for new photos every time you post, create an invaluable “go-to bank” of:

  • Confident portraits

  • Lifestyle images

  • Behind-the-scenes shots

  • Close-ups and details

Sprinkle them through your posts to add warmth, personality, and visual consistency.
You’ll look polished without feeling salesy.
Your future dream clients and collaborators will have the opportunity to meet you and connect with you (without you lifting a finger!)

8. Warm up your email marketing

Add a small, friendly portrait to:

  • Your email signature

  • Your newsletter intro

  • Your welcome sequence

It humanises your brand and boosts connection immediately.

9. Use them for collaborations + partnerships

Guest expert opportunities, podcast interviews, workshops, and joint ventures all need great images.
If your collaborators can promote you beautifully?
You expand your reach without doing extra work. And they will hecking LOVE you for it! Your fantastic images will help them to look even more professional, and make you seem even more wonderful to work with.

10. Update your professional documents

Use your photos in:

  • Client guides

  • Onboarding documents

  • Pricing guides

  • Digital downloads

  • Lead magnets

It strengthens your brand identity and makes your materials feel polished and intentional. It shows your attention to detail and gives leads and clients an even greater sense of professionalism and confidence in your business.

A final reminder…

Your photos aren’t meant to sit prettily in a folder.
They’re meant to work for you - to help you show up, be remembered, build trust faster, and step into the visibility you’ve been craving.

If you’re ready for photos that support you at every level of your business from online presence to authority-building opportunities - personal branding expert Tabitha Arthur is the ideal photographer for you.
Check out Tabitha Arthur’s work - Personal branding photography for leaders, consultants, and specialists ready to be seen.

Tabitha Arthur
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