Tabitha Arthur Tabitha Arthur

Blog Post Title One A

Captured her brand’s heart

When Justine first reached out, she was building her coaching business from the ground up and needed personal branding photos that captured the heart of her new venture - warm, wise, and pops of colour.

She knew these images would be key in helping her show up boldly as the face of her business and attract the kind of clients who value connection, courage, and growth.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

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Tabitha Arthur Tabitha Arthur

Blog Post Title One

As the founder of Orange Fox, a brand that embodies transformation, intuition, and creative energy, she wanted her photos to feel like sunlight from the inside out - approachable, confident, and authentically her.

Together, we created a session that went far beyond taking photos.

It became a brand exploration - uncovering who she is, who she helps, and how she wants people to feel when they meet her.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Tabitha Arthur Tabitha Arthur

Blog Post Title Two

Through thoughtful styling, touches of colour through her clothing and props, and relaxed guidance, Justine’s session transformed from nerves to pure joy.

The final images radiate her signature “Orange Fox Energy”: confident, connected, and full of life.

Now, Justine’s photos light up every corner of her brand - from her website to her social feeds - shining with the same warmth, confidence, and creativity she brings to her clients every day.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More
Tabitha Arthur Tabitha Arthur

Blog Post Title Three

“I went from being incredibly nervous, wondering what the heck I was doing here… to feeling securely held in a really safe and fun place for the entire day.”

This was so much more than just photos - it was a business brand workshop that got to the heart of who I am and who I want to attract.”

“Best experience ever - and the most fun photoshoot I’ve ever had!”

Justine Storey. Career Transitions Coach. Presenter. Communications. Orange Fox Coaching & Consulting, Wellington

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Read More