A portrait photographer’s biggest secret to looking authentic in photos
My biggest secret to people looking authentic in photos?
I want it to look like I have friends. Like people like me. Yep, that’s it.
Sounds almost too simple, right? But here’s the thing: when someone sees your photo, they instantly (and unconsciously) ask themselves:
“Would I want to work with her? Could I trust them? Do I like her?”
If your photo makes you look stiff, uncomfortable, or like you’d rather be anywhere else… it’s an uphill battle.
Insights from a specialist portrait photographer
Hi! I’m Tabitha Arthur - I’ve specialised in photographing people for over 20 years. Prior to being a photographer, I worked as a graphic designer and as a director (stage and screen). I know how to help people look not just good, but like the very best version of themselves - confident, approachable, and unmistakably them.
The Truth Behind the “Secret”
Of course, I don’t just holler “Look like you’re my friend!” across the studio (though the thought does make me giggle).
What really makes the difference is the entire experience:
From the way I prepare you before the shoot
To how we connect and collaborate on your brand story
To creating a space where you feel seen, celebrated, and totally at ease
Because when you feel comfortable? That’s when you naturally show up as your most confident, approachable, and magnetic self.
Why This Matters More Than Ever
Whether you’re stepping into a bigger role, speaking on stage, or growing your business profile, your photos do heavy lifting. They’re often the first impression people have of you.
And first impressions stick.
That’s why it matters that your images reflect not just what you look like, but who you really are - the kind of person others want to connect with, collaborate with, and trust.
So Yes, It’s Kind of Like Friendship
I design my sessions so it feels less like “getting your photo taken” (which makes everyone nervous) and more like having a great time with someone who’s firmly in your corner.
Because when you feel like you’re hanging out with a friend, not being judged in front of a lens - the authenticity shows up. And it shines through in every image.
Voila! My secret, exposed.
If you’re want photos where you look like someone people would love to work with? That’s exactly what I create. Let’s chat.
